... or how Mammut evolved from a traditional ropeworks to a modern, advanced company for the development, manufacture and sale of ropes, netting, belts and equipment for mountaineering and outdoor pursuits.
Presentation of the Mammut company history
Today, the Mammut Sports Group generates 70% of its turnover abroad. Its total revenue has increased to over CHF 246.9 million. Around 50% of sales are attributable to clothing, however another important segment is climbing ropes, an area in which Mammut is by far the best-known supplier in the market.
As well as its long-standing tradition in the manufacture of ropes, decades of experience and the in-depth knowledge of specialists in the areas of clothing, sleeping bags, shoes and accessories, Mammut also relies to a great extent on feedback from numerous sportsmen and women, who regularly use, test and participate in the development of Mammut Sports Group equipment.
The success of recent years has been based not only on products optimally suited to the target market, but also on excellent commercial relations with the specialist trade, with extensive customer service. A not insignificant contribution to the firm's success is made by the increasing emphasis on marketing activities, such as advertising campaigns, carefully designed catalogues and the many years' cooperation with active, well-known mountaineers and related organisations.
This is how a small, traditional family business developed to become a modern, innovative company, numbered among the major players in its sector. With around 566 employees, subsidiary companies in Germany, Norway, Japan, Korea, China and the USA, and a worldwide sales network and infrastructure that have seen substantial investment in recent years, Mammut Sports Group AG is well equipped to ascend to even greater heights.