Mammut Trail Running Testevent
In the summer of 2013, Mammut will be launching a new product segment in the form of the Alpine Performance line.
In preparation for the Trail Running Testevent 2012 campaign, the Mammut team considered the most effective way of appealing to potential participants. An official "call" inviting applications from trail runners of all ages and nationalities was published on Mammut's website. As well as the chance to spend a week preparing for the Swiss Irontrail, participants would also be given the opportunity to test the new trail running products, talk to like-minded enthusiasts and, to round it all off, take part in the photo shoot for our campaign image.
Tuesday morning, May 15, 2012: Mammut headquarters in Seon
The day of truth had arrived. Out of more than 70 applications received, 15 candidates had been shortlisted. It was now up to the jury to make the final choice. It was no easy decision.
Sunday morning, July 1, 2012 (7 a.m.): Pontresina train station
The entire Testevent revolved around the theme of trail running. The final 15 participants had all been kitted out with the new outfits and were ready to put them to a tough test. Clad in their new gear, they took the Rhätische Bahn train and Engadin cable car up to the Diavolezza mountain station. In view of the poor weather forecast, there was not much time to savor the impressive mountain view at almost 3,000 meters. After a short descent to the Pers Glacier moraine, Röbi Bösch used a sketch to explain his vision of the end result of the photo shoot.
The photo shoot quickly got underway. Accompanied by the clicking of the camera, the participants lined up and ran over the narrow trail on the moraine. After a few attempts, the picture was finally in the bag. Just in time to allow everyone to make their way back down to the valley before the threatened storm set in.
However, the photo shoot was just the opening round. The participants attended various workshops and prepared intensively for the Swiss Irontrail. As well as exciting presentations, including by the Swiss air rescue service, REGA, the participants had an opportunity to discuss the latest products in the summer 2013 collection with Mammut athletes and developers.
Friday, July 6, 2012: Pontresina starting area
The tension was growing by the minute. However, in view of the very poor weather conditions the decision was taken to postpone the start of the T201 race by eight hours, to 4 p.m. This did not deter our runners, who had spent the last few days at the Testevent perfecting their preparations for the race. After watching the start of the T201, all the other runners then followed, aiming to reach Chur by the next day at the latest. Hopes were high.
Saturday, July 7, 2012: Chur
Just one hour after the start, the weather was rapidly deteriorating. At more than 2,000 meters above sea level, the runners were suffering from a combination of icy precipitation and falling temperatures. Many quickly reached their limits. As the situation grew worse, at 12.30 a.m. the decision was taken to call off the competition for safety reasons.
Sunday, July 8, 2012: Chur
A visit to the thermal spa in Bad Ragaz to recover from the exertions of the previous day rounded off an unforgettable week.
We look forward to seeing everyone again at the Swiss Irontrail 2013, this time in better weather.