Reinhard Fichtinger
 

Peaks Collection Test

Discover the Mammut Anniversary Collection - the Peaks Collection

As well as climbing 150 peaks all over the world, Mammut is marking its 150th anniversary with the launch of a special outfit - the Peaks Collection! The anniversary collection represents team spirit, solidarity and reliable rope teams. The asymmetrical pattern and bold lines define an innovative style and create a particularly striking effect in peak photos with several climbers. Just like a rope, the colors and shapes interact. This emphasizes the mutual responsibility and solidarity of a rope team in the mountains.

The Peaks Collection summit pose on the Jungfrau

For the Mammut summer 2012 campaign photo (see above), Mammut employees set out to climb the Jungfrau in the Bernese Oberland. The aim: to create an exceptional pose featuring the Mammut Peaks Collection on a summit plateau at 4,158 meters.

Follow the creation of the summit photo