Press releases

The Swiss Mammut Sports Group AG will sell the Toko brand, including all of its activities and products, to a new subsidiary of the Norwegian company Swix Sport AS, with effect from 1 September 2010.

By taking this step, Mammut Sports Group AG is underlining its intention of focusing on the outdoor sports market and its main brand MAMMUT. “MAMMUT's rapid growth over recent years and the challenges of its future worldwide expansion require all our efforts and these are the driving factors behind this transaction,” states Rolf G. Schmid, CEO of Mammut Sports Group.

Key facts regarding the sale:

• The sale of Toko will take place on 1 September 2010
• The Toko-Swix CH head office will be relocated to Altstätten SG
• All employees will be taken over as part of the acquisition
• From then on the company will run a two-brand strategy: Toko and Swix shall remain separate brands
• New CEO at Toko-Swix CH will be Thorsten Walter, the former brand manager of Toko in the Mammut Sports Group